Pay Per Click (PPC) advertising consists of ads that are triggered when certain keywords or phrases are searched. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. PPC advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ marketing budget.
Unfortunately, managing even a small Pay Per Click campaign can be complex and requires very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
Understanding Google’s rules, tips, and tricks
Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include but are not limited to:
•Keyword grouping
•Quality score
•Ad relevancy
•Click-through rate (CTR)
•Bid pricing
•Keyword research – Most companies utilize only a handful of keywords while they should be bidding on anywhere from 1,000 to 3,000. The right tools and strategies can make a big difference in your campaign.
•Ad testing – If you’re not split-testing, you’re probably only getting half the visitors to your site than you could be…and losing money on wasted clicks.
•Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
•Tools – Having the right tools in the market to help create and manage pay per click campaigns is critical.
•Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.
We Will Design You a Custom Solution That Addresses Each of These Issues.
PPC Campaign Management Features
- Demographic analysis, customer mindset and buying trends
- Advanced keyword research
- Generate a huge list of 100s to 1000s of relevant keywords
- Set up initial ad groups correctly – 1 keyword per ad group
- Collaborate with your web designer to implement plan (or we can provide one)
- Make minor changes to your website to ensure search engine compliance
- Build custom landing pages for each customer segment
- Set up and track content network campaigns
- Set up and track placement network campaigns
- Set up and track image ads if applicable
- Daily bid optimization
- Tweak and review your campaigns EVERY day
- Split test ads for EVERY ad group EVERY day
- Autoresponder set up and management
Set Up a Free Consultation Today!
or Call (201) 870-0769
